About Us

Picture this, it is Friday night. You’ve been waiting for this evening all week, ever since you first received the bar invite from your coworker. You’ve showered, washed your hair, all that’s left to do is pick an outfit and do your makeup then you’ll be good to go. Except, now there’s a major problem….

 You look in your closet and suddenly hate everything you own. No matter how many outfits you try on, you don’t feel ‘good’ in anything. Unfortunately, it gets worse from here. Even your makeup isn’t cooperating. Suddenly, the prospect of going out for Friday night drinks seems less exciting and more like a task that you simply cannot bring yourself to follow through with.

 As you pick up your phone to cancel, you’re suddenly overcome with a combination of sadness and disappointment. Although this terrible feeling is profound, you’d be lying to yourself if you said you weren’t partially used to it. After all, this type of situation happens often, a vicious cycle of excitement, insecurity, followed by a sad cancellation. And the worst part is that ‘Friday night drinks’ aren’t the only thing you’re prone to cancelling.  In the past, you’ve cancelled beach days, movie nights, family events and even job interviews, all because of suddenly becoming overly self-conscious. But it doesn’t have to carry on this way.

 Hi, I’m Shay Smith, and I want you to know that you’re not alone. In fact, before becoming the confidently sexy woman I am today, I felt insecure, self-conscious, and even undesirable, all because of a series of unfortunate life events that broke down my sense of self-worth. However, all that changed when I discovered the immense power that the right clothing and makeup can have on the feminine spirit. Unfortunately, many of the major confidence boosting clothing and makeup items are either too expensive or extremely inaccessible for the ordinary woman to enjoy. This is where I come in.  

 Through creating the Sexy + Sweet Winks online store, women from all walks of life can now enjoy items designed to help them feel more confident, sexy and comfortable in their own skin. From clothing and makeup, to hair and eyelashes, when it comes to confidence boosting fashion, there’s nothing we don’t have. And while these items are primarily used to boost one’s surface beauty, it is important to remember that feeling confident on the outside is a pivotal step to healing inner insecurities. In short, when you look good, you feel good, it’s as simple as that!

 Lastly, I’d like to remind you to never let anybody tell you that the right clothing and makeup can’t elevate your life. It can and it will because these items not only help you improve your self-worth, but they also give you the confidence to truly put yourself out there, and experience all the world has to offer. I mean, just think about all the amazing experiences you can grab and all the lifechanging individuals you’ll meet just by having the confidence to say yes!